Indeed, I have a good acquaintance that runs his own radio station, and he doesn’t all online. He supports the business community, does interviews with the Chamber of Commerce, and he has quite a following which he’s developed, along with advertisers who make it all possible and have helped his Internet radio station become successful with a constant increase in subscribership. Okay so let’s talk about this shall we, especially if you would might like to do the same thing.
There was an interesting article recently in the Wall Street Journal on September 8, 2012 titled; “Apple Tries to Make Radio Play,” by Ethan Smith which stated; “If all goes according to plan Apple and iTunes users soon will be able to create their own virtual radio stations built around the sounds of artists from Bob Dylan to Lady Gaga – something users of Pandora, Spotify and iHeartRadio can do today radio garden.”
Now then, this would allow you to use music during your radio programming, which could supplement your online business. Let’s say you are a consultant, coach, business advisor, or vendor for companies. Wouldn’t this be the way to go? What if you are a sports enthusiast and run a sports portal website, something you’ve developed over time? Doesn’t it make sense for it to be more interactive, and could you do that hosting your own radio show, letting people call in: on Skype, or on the telephone during your hours of programming?
Then, you would have all of this audio programming available that people could listen to anytime they wanted on their own time. It is tools like these that help entrepreneurs do what they do better, reaching more people, spreading information, and connecting the world. Consider if you will the reason that the Internet exists at all. It is a tool for communication and sharing information. This new tool for virtual radio stations online seems like a perfect marriage between old-school, and the modern information age.
Imagine how difficult it would have been to start a radio station back in the day? You would have had to buy all sorts of very expensive equipment, a building, and get the FCC licenses. You would have to get your own radio station frequency, and none of that would come cheap. Because of those costs you’d have to sell a lot of advertising just to make it all work. If you run your own Internet radio station, almost all the money you make is profit. You are getting paid to disseminate information to all of your listeners, and your cost to enter this realm and use this new strategy is completely nominal in contrast. Indeed I hope you will please consider all this and think on it.